Macrotrends - Barcelona Wine Week

15:00h

Tasting - Presentation | . Macrotrends

CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets

Álvaro Ribalta - MW Massal Selection Master of Wine Speaker

Enric Soler Enric Soler Winemaker Founder Speaker

Dominik Huber Terroir al Límit Winemaker Founder Speaker

2026-02-03 15:00 2026-02-03 16:00 Europe/Madrid CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets This session explores the potential of Catalan wine in two key export markets: the United Kingdom and the United States. The presentation will provide a strategic overview of the current export landscape, key challenges and opportunities, and positioning strategies. The session will be complemented by a roundtable discussion with Catalan wineries active in these markets and a guided tasting of representative wines, offering practical and actionable insights for wineries seeking international growth. Workshop

Tue 3

15:00h - 16:00h Workshop Free

10:30h

Tasting - Presentation | . Macrotrends

Catalan Wines Talks

David Jobé Revista Enoturista Journalist and editor Moderator

Judith Cortina Revista Enoturista Journalist and editor Moderator

Schedule

10:30h - 11:30h

CATALAN WINE TALKS / Support measures for wine touris

Joan Gòdia Departament d'Agricultura, Ramaderia, Pesca i Alimentació. Generalitat de Catalunya Director General of Agri-Food Businesses, Quality and Gastronomy Speaker

Cristina Lagé Departament d'Empresa i Treball. Generalitat de Catalunya. Director General of Tourism Speaker

Joan Gené INCAVI Director Speaker

Jose Antonio Donaire Ajuntament de Barcelona Commissioned by the Sustainable Tourism Management area Speaker

11:45h - 12:45h

CATALAN WINE TALKS / Successful wine tourism cases in Catalunya

Glòria Collell Freixenet-Segura Viudas (DO Cava) Winemaker, International Wine Manager, and Head of Hospitality and Wine Tourism Speaker

Pepi Milà Celler Can Roda de Santa Maria de Martorelles (DO Alella) Director Speaker

Josep Serra Celler La Vinyeta de Mollet de Perelada (DO Empordà) Director Speaker

Maria Martí Celler Cooperatiu Falset-Marçà (DO Montsant) Wine Tourism Manager Speaker

12:45h - 13:30h

CATALAN WINE TALKS / The Qualified Estate Wine Notebook

Mireia Torres Familia Torres Innovation-Knowledge Dir. Speaker

Núria Altés Herència Altés Co-owner Speaker

Albert Costa Celler Vall Llach (DOQ Priorat) Winemaker Speaker

2026-02-03 10:30 2026-02-03 16:00 Europe/Madrid Catalan Wines Talks . Workshop

Tue 3

10:30h - 16:00h Workshop Free

16:30h

Talk | . Macrotrends

Future of the wine ecommerce

Oriol Ripoll Decantalo & Bodeboca Co-CEO Speaker

2026-02-03 16:30 2026-02-03 17:15 Europe/Madrid Future of the wine ecommerce Oriol Ripoll will give the vision that the teams from Decántalo and Bodeboca, the largest wine ecommerce companies in Spain, have on the future of online wine sales. Speakers' Corner by AECOC

Tue 3

16:30h - 17:15h Speakers' Corner by AECOC Free

17:00h

Talk | . Macrotrends

Innovation and Impact: B Corp Stories

Lucas Hunter B Lab Spain Executive Director Speaker

Sergio Fuster Grupo Raventós Codorníu CEO Speaker

Pedro Martínez Bodegas Baigorri Owner Speaker

Marta Vidal Vallformosa CEO Speaker

Enrique Valero Abadía Retuerta CEO Speaker

2026-02-03 17:00 2026-02-03 17:45 Europe/Madrid Innovation and Impact: B Corp Stories How B Corp wineries implement concrete solutions to address social and environmental challenges.

Register at: Reserva tu plaza – Innovation and Impact: B Corp Stories – Barcelona Wine Week - Auditorium

Auditorium

Tue 3

17:00h - 17:45h Auditorium Under prior registration

12:00h

Talk | . Macrotrends

Digital labeling in wines: key to regulatory compliance and transparency with the consumer

Berta Ambròs AECOC Project Manager Speaker

2026-02-03 12:00 2026-02-03 12:45 Europe/Madrid Digital labeling in wines: key to regulatory compliance and transparency with the consumer Digital labeling in the wine sector represents a unique opportunity to strengthen consumer trust and ensure regulatory compliance. In this presentation, AECOC discusses the benefits of implementing QR codes and the impact of key regulations such as Regulation (EU) 2021/2117 on the wine sector. Speakers' Corner by AECOC

Tue 3

12:00h - 12:45h Speakers' Corner by AECOC Free

12:00h

Talk | . Macrotrends

Institutional closing

Ana Rodríguez Ministerio de Agricultura, Pesca y Alimentación Secretary General for Agricultural Resources and Food Safety Speaker

2026-02-03 12:00 2026-02-03 12:45 Europe/Madrid Institutional closing

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Auditorium

Tue 3

12:00h - 12:45h Auditorium Under prior registration

11:40h

Talk | . Macrotrends

First preview of the barometer on the sustainability of the Spanish wine sector

Ignacio Atance Cajamar Director of the Research and Publications Department Speaker

Pablo Resco Plataforma Tierra Head of Agri-Food Strategy Speaker

2026-02-03 11:40 2026-02-03 12:00 Europe/Madrid First preview of the barometer on the sustainability of the Spanish wine sector

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Auditorium

Tue 3

11:40h - 12:00h Auditorium Under prior registration

11:15h

Round Table | . Macrotrends

A conversation on the importance of measuring and communicating sustainability

Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Moderator

José Luis Benítez Federación Española del Vino (FEV) Chief Executive Officer Speaker

Helena Fernández Isemaren Partner and Director of Sustainability and Environment Speaker

Susana García Organización Interprofesional del Vino de España (OIVE) Chief Executive Officer Speaker

2026-02-03 11:15 2026-02-03 11:40 Europe/Madrid A conversation on the importance of measuring and communicating sustainability . Auditorium

Tue 3

11:15h - 11:40h Auditorium Under prior registration

11:00h

Talk | . Macrotrends

Welcome

Pedro Ferrer Federación Española del Vino (FEV) President Speaker

Eduardo Baamonde Cajamar President Speaker

2026-02-03 11:00 2026-02-03 11:15 Europe/Madrid Welcome

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Auditorium

Tue 3

11:00h - 11:15h Auditorium Under prior registration

11:00h

Talk | . Macrotrends

Presentation of the barometer on the sustainability of the Spanish wine sector

Schedule

11:00h - 11:15h

Welcome

Pedro Ferrer Federación Española del Vino (FEV) President Speaker

Eduardo Baamonde Cajamar President Speaker

11:15h - 11:40h

A conversation on the importance of measuring and communicating sustainability

Trinidad Márquez Federación Española del Vino (FEV) Deputy Director General and Technical Director Moderator

José Luis Benítez Federación Española del Vino (FEV) Chief Executive Officer Speaker

Helena Fernández Isemaren Partner and Director of Sustainability and Environment Speaker

Susana García Organización Interprofesional del Vino de España (OIVE) Chief Executive Officer Speaker

11:40h - 12:00h

First preview of the barometer on the sustainability of the Spanish wine sector

Ignacio Atance Cajamar Director of the Research and Publications Department Speaker

Pablo Resco Plataforma Tierra Head of Agri-Food Strategy Speaker

12:00h - 12:45h

Institutional closing

Ana Rodríguez Ministerio de Agricultura, Pesca y Alimentación Secretary General for Agricultural Resources and Food Safety Speaker

2026-02-03 11:00 2026-02-03 12:45 Europe/Madrid Presentation of the barometer on the sustainability of the Spanish wine sector

Event to present the first findings of the Barometer on the Sustainability of the Spanish Wine Sector, prepared by the Spanish Wine Federation and Cajamar, based on data obtained through the Sustainable Wineries for Climate Protection certification.

Register at: Google Forms

Auditorium

Tue 3

11:00h - 12:45h Auditorium Under prior registration

13:00h

Round Table | . Macrotrends

The importance of training international opinion leaders through ICEX Inbound Missions

María Naranjo ICEX Director of the Agri-food Industry Speaker

Pedro Ballesteros Master of Wine Moderator

Beth Willard Decanter World Wine Awards Co-Chair Speaker

Roser Mestre Aragón Exterior (AREX). Gobierno de Aragón Head of the Agri-Food and Wine Sector Speaker

Luis Quintín Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) Wine Promotion Manager Speaker

Ramón Huidobro Consejo Regulador de la Denominación de Origen Rías Baixas General Secretary Speaker

2026-02-03 13:00 2026-02-03 13:45 Europe/Madrid The importance of training international opinion leaders through ICEX Inbound Missions

In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.

In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.

Speakers' Corner by AECOC

Tue 3

13:00h - 13:45h Speakers' Corner by AECOC By invitation only

11:00h

Round Table | . Macrotrends

From customer to fan: How to create memorable experiences in wine and food

Ferran Centelles elBullifoundation Sommelier Speaker

Andrew Ashurst Wine Aspects CEO Speaker

Maria Baró Grup Perelada Wine tourism director Speaker

Margarida Ripoll Revista Arrels Journalist Speaker

2026-02-03 11:00 2026-02-03 11:45 Europe/Madrid From customer to fan: How to create memorable experiences in wine and food In this talk, we'll explore how customer experience has become a key factor in the success of wineries, restaurants, and wine tourism projects. Through insights on the customer journey, cross-channel harmony, and personalization, we'll discuss how to transform everyday moments into unique experiences that build loyalty and transform customers into ambassadors for a wine, a brand, and an experience. A roundtable discussion reflects on the importance of placing emotion at the center of strategy. Speakers' Corner by AECOC

Tue 3

11:00h - 11:45h Speakers' Corner by AECOC Free

Track: Macrotrends

CATALAN WINES TALKS – Building value for Catalan wine in Anglo-Saxon markets

Catalan Wines Talks

Future of the wine ecommerce

Innovation and Impact: B Corp Stories

Digital labeling in wines: key to regulatory compliance and transparency with the consumer

Institutional closing

First preview of the barometer on the sustainability of the Spanish wine sector

A conversation on the importance of measuring and communicating sustainability

Welcome

Presentation of the barometer on the sustainability of the Spanish wine sector

The importance of training international opinion leaders through ICEX Inbound Missions

From customer to fan: How to create memorable experiences in wine and food

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