Track: Enogastrotourism and health

Wed 13

12:45h

Talk | . Enogastrotourism and health

CATALAN WINE TALKS / The Qualified Estate Wine Notebook

Mireia Torres Familia Torres Innovation-Knowledge Dir. Speaker

Núria Altés Herència Altés Co-owner Speaker

Albert Costa Celler Vall Llach (DOQ Priorat) Winemaker Speaker

2026-02-03 12:45 2026-02-03 13:30 Europe/Madrid CATALAN WINE TALKS / The Qualified Estate Wine Notebook

Presented by Jordi Gatell, by Cordegat, this presentation will explain the creation of the Qualified Estate Wine Notebook, a wine tourism initiative with a clear objective: to serve as a guiding thread for discovering Catalunya and its Designations of Origin through exceptional wines and unique wine tourism experiences.

During the presentation, three wineries producing Qualified Estate Wines will present their winemaking projects and the wine tourism experiences associated with each estate.

Workshop

Tue 3

12:45h - 13:30h Workshop Free

11:45h

Round Table | . Enogastrotourism and health

CATALAN WINE TALKS / Successful wine tourism cases in Catalunya

Glòria Collell Freixenet-Segura Viudas (DO Cava) Winemaker, International Wine Manager, and Head of Hospitality and Wine Tourism Speaker

Pepi Milà Celler Can Roda de Santa Maria de Martorelles (DO Alella) Director Speaker

Josep Serra Celler La Vinyeta de Mollet de Perelada (DO Empordà) Director Speaker

Maria Martí Celler Cooperatiu Falset-Marçà (DO Montsant) Wine Tourism Manager Speaker

2026-02-03 11:45 2026-02-03 12:45 Europe/Madrid CATALAN WINE TALKS / Successful wine tourism cases in Catalunya

A round table discussion to delve into the most successful wine tourism models in wineries across different regions, featuring both large and small projects and including producers of still and sparkling wines with DO (Designation of Origin) in Catalunya.

Drawing on direct on-the-ground experience, a selection of established wine tourism cases from Catalunya will be presented, analysing the key factors that have determined their success.

The focus will be on models that have successfully connected territory, narrative, experience and market, as well as on best practices that can be replicated by other wineries and destinations.

Workshop

Tue 3

11:45h - 12:45h Workshop Free

10:30h

Round Table | . Enogastrotourism and health

CATALAN WINE TALKS / Support measures for wine touris

Joan Gòdia Departament d'Agricultura, Ramaderia, Pesca i Alimentació. Generalitat de Catalunya Director General of Agri-Food Businesses, Quality and Gastronomy Speaker

Cristina Lagé Departament d'Empresa i Treball. Generalitat de Catalunya. Director General of Tourism Speaker

Joan Gené INCAVI Director Speaker

Jose Antonio Donaire Ajuntament de Barcelona Commissioned by the Sustainable Tourism Management area Speaker

2026-02-03 10:30 2026-02-03 11:30 Europe/Madrid CATALAN WINE TALKS / Support measures for wine touris

Round table on strategies to promote wine tourism in Catalonia.

The debate will focus on the need to coordinate agri-food, tourism and urban policies, as well as the strategic role of Barcelona as a gateway for international visitors to the country's wine-producing areas.

The aim is to lay the foundations for a shared narrative and an aligned strategy that will strengthen the sector's competitiveness.

Workshop

Tue 3

10:30h - 11:30h Workshop Free