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    Tello Villarubia

    Tello Villarubia | IO Investigación
    Tello Villarubia

    Biography

    Over 25 years of international experience in consumer insight, strategy, market analysis and innovation.
    PDD from IESE.
    MBA from EOI.
    Degree in Economics and Business Administration from the University of Valladolid.

    Sessions

    12:00h
    Talk | . Macrotrends

    Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector”

    Tello Villarubia
    Tello Villarubia IO Investigación Customer Growth Director Speaker
    Jesús Barbero
    Jesús Barbero IO Investigación Manager Market Research Speaker

    2026-02-04 12:00 2026-02-04 12:45 Europe/Madrid Presentation of the study “Wine Observatory in Spain: consumption habits, perception, trends and the future of the sector” Alimarket, the leading company in economic and sectoral information, together with market research specialist IO Investigación, has analysed wine consumption habits in Spain, consumer perception and knowledge of the sector, and emerging trends. Based on 1,600 consumer interviews, the report provides a detailed snapshot of the market, identifying new purchasing behaviours, key oenological preferences, the factors influencing consumption decisions, and the evolution of different distribution channels, offering valuable insights into the challenges and opportunities facing the wine industry in the coming years. Auditorium
    Wed 4
    12:00h - 12:45h Auditorium Free
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