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    Pedro Ballesteros

    Pedro Ballesteros
    Pedro Ballesteros

    Biography

    An agricultural engineer with a master's degree in Viticulture and Oenology from the UPM, he obtained the WSET Diploma. In London he became a member of the Institute of Masters of Wine, the first Spaniard to achieve this.

    Sessions

    13:00h
    Round Table | . Macrotrends

    The importance of training international opinion leaders through ICEX Inbound Missions

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Pedro Ballesteros
    Pedro Ballesteros Master of Wine Moderator
    Beth Willard
    Beth Willard Decanter World Wine Awards Co-Chair Speaker
    Roser Mestre
    Roser Mestre Aragón Exterior (AREX). Gobierno de Aragón Head of the Agri-Food and Wine Sector Speaker
    Luis Quintín
    Luis Quintín Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) Wine Promotion Manager Speaker
    Ramón Huidobro
    Ramón Huidobro Consejo Regulador de la Denominación de Origen Rías Baixas General Secretary Speaker

    2026-02-03 13:00 2026-02-03 13:45 Europe/Madrid The importance of training international opinion leaders through ICEX Inbound Missions
    In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.

    In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.
     Speakers' Corner by AECOC
    Tue 3
    13:00h - 13:45h Speakers' Corner by AECOC By invitation only
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