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    María Naranjo

    María Naranjo | ICEX
    María Naranjo

    Biography

    Commercial Technician and State Economist since 1997. She is currently director of Food, Wine and Gastronomy, and has been linked to ICEX since 2002.

    Sessions

    15:00h
    Round Table | . Macrotrends

    Export: Alternatives to the US market

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Elena Cifuentes
    Elena Cifuentes Federación Española del Vino Head of the International Department Speaker
    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Jorge Rivero
    Jorge Rivero Marqués del Atrio Commercial Director Speaker
    Lucas Payà
    Lucas Payà Freelance Consultant Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator

    2026-02-02 15:00 2026-02-02 15:45 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports?  Auditorium
    Mon 2
    15:00h - 15:45h Auditorium Free
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    13:00h
    Round Table | . Macrotrends

    The importance of training international opinion leaders through ICEX Inbound Missions

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Pedro Ballesteros
    Pedro Ballesteros Master of Wine Moderator
    Beth Willard
    Beth Willard Decanter World Wine Awards Co-Chair Speaker
    Roser Mestre
    Roser Mestre Aragón Exterior (AREX). Gobierno de Aragón Head of the Agri-Food and Wine Sector Speaker
    Luis Quintín
    Luis Quintín Instituto de Promoción Exterior de Castilla-La Mancha (IPEX) Wine Promotion Manager Speaker
    Ramón Huidobro
    Ramón Huidobro Consejo Regulador de la Denominación de Origen Rías Baixas General Secretary Speaker

    2026-02-03 13:00 2026-02-03 13:45 Europe/Madrid The importance of training international opinion leaders through ICEX Inbound Missions
    In the current context of uncertainty, strengthening the image of the excellence and diversity of Spanish wines is essential. Training international opinion leaders is a promotional strategy priority for wineries, Regulatory Councils and public institutions.

    In this session, we will present inspiring experiences and the best practices for designing training programmes for international opinion leaders that have been developed by various organisations in recent years. The aim of these initiatives is to ensure that their visit to the region is an unforgettable experience that turns them into true ambassadors of Spanish wines.
     Speakers' Corner by AECOC
    Tue 3
    13:00h - 13:45h Speakers' Corner by AECOC By invitation only
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    13:00h
    Round Table | . Macrotrends

    Wines from Spain Awards, a competition to position Spanish Wines internationally

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Almudena Alberca - MW
    Almudena Alberca - MW Consultora y Educadora Winemaker Speaker
    Christoph Nicklas
    Christoph Nicklas Wines from Spain Awards Meininger Head of tasting Speaker
    Santiago Enciso
    Santiago Enciso Piedras de San Pedro Export Manager Speaker

    2026-02-02 13:00 2026-02-02 13:45 Europe/Madrid Wines from Spain Awards, a competition to position Spanish Wines internationally Round table to present the 2nd edition of the Wines from Spain Awards, to be held in 2026, highlighting the opportunities they offer wineries to promote their wines in strategic markets such as the USA, UK, Switzerland, and Germany. Auditorium
    Mon 2
    13:00h - 13:45h Auditorium Free
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