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    Lucas Payà

    Lucas Payà | Freelance
    Lucas Payà

    Biography

    Independent sommelier and consultant who collaborates with international companies dedicated to wine, beverages, and culinary culture.

    Sessions

    15:00h
    Round Table | . Macrotrends

    Export: Alternatives to the US market

    María Naranjo
    María Naranjo ICEX Director of the Agri-food Industry Speaker
    Elena Cifuentes
    Elena Cifuentes Federación Española del Vino Head of the International Department Speaker
    Carlos Carrión
    Carlos Carrión Paco & Lola President Speaker
    Jorge Rivero
    Jorge Rivero Marqués del Atrio Commercial Director Speaker
    Lucas Payà
    Lucas Payà Freelance Consultant Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator

    2026-02-02 15:00 2026-02-02 15:45 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports?  Auditorium
    Mon 2
    15:00h - 15:45h Auditorium Free
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