Carlos Carrión

Carlos Carrión | Paco & Lola

Biography

Computer science teacher in Santiago de Compostela and president of the Paco & Lola cooperative winery since 2008.

Sessions

15:00h

Round Table | . Macrotrends

Export: Alternatives to the US market

María Naranjo ICEX Director of the Agri-food Industry Speaker

Elena Cifuentes Federación Española del Vino Head of the International Department Speaker

Carlos Carrión Paco & Lola President Speaker

Jorge Rivero Marqués del Atrio Commercial Director Speaker

Lucas Payà Freelance Consultant Speaker

Margarida Ripoll Revista Arrels Journalist Moderator

2026-02-02 15:00 2026-02-02 15:45 Europe/Madrid Export: Alternatives to the US market Spanish wineries are experiencing constant bouts of uncertainty caused by the ups and downs of the North American market. Objectively, no other country can single-handedly replace sales in the United States, but there are markets to explore elsewhere in the world. What are these emerging markets where there is still a long way to go? Can Spanish wine turn to other destinations to offset a potential decline in sales in the US? Is it necessary to change production or approaches to maintain the percentage of Spanish wine exports? Auditorium

Mon 2

15:00h - 15:45h Auditorium Free

13:00h

Round Table | . Macrotrends

Wines from Spain Awards, a competition to position Spanish Wines internationally

María Naranjo ICEX Director of the Agri-food Industry Speaker

Carlos Carrión Paco & Lola President Speaker

Almudena Alberca - MW Consultora y Educadora Winemaker Speaker

Christoph Nicklas Wines from Spain Awards Meininger Head of tasting Speaker

Santiago Enciso Piedras de San Pedro Export Manager Speaker

2026-02-02 13:00 2026-02-02 13:45 Europe/Madrid Wines from Spain Awards, a competition to position Spanish Wines internationally Round table to present the 2nd edition of the Wines from Spain Awards, to be held in 2026, highlighting the opportunities they offer wineries to promote their wines in strategic markets such as the USA, UK, Switzerland, and Germany. Auditorium