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    Amaia Soto

    Amaia Soto | The Way We Wine Now
    Amaia Soto

    Biography

    She has over 15 years of experience in marketing and sales. WSET Level 4. Through The Way We Wine Now, she offers international services in storytelling, branding, and product development.

    Sessions

    11:00h
    Round Table | . Macrotrends

    How has wine prescription evolved?

    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator
    Carlos González
    Carlos González Guía Peñín Director Speaker
    Santi Rivas
    Santi Rivas Colectivo Decantado Wine critic Speaker
    Amaia Soto
    Amaia Soto The Way We Wine Now Consultant Speaker

    2026-02-04 11:00 2026-02-04 11:45 Europe/Madrid How has wine prescription evolved? Wine prescriptions remain crucial. Consumers seek advice and are guided by those they have chosen as their references: media outlets, guides, competitions, and critics. But recently, wine prescriptions have diversified, and in addition to traditional channels, we are discovering a new universe through social media. There is a new way of prescribing wine, with very diverse influences, both among winemakers and among consumers themselves. We will analyze how this evolution has evolved, what consumers are really looking for, and what the current prescription offers them. Auditorium
    Wed 4
    11:00h - 11:45h Auditorium Free
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