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    Alberto García

    Alberto García | Federació Española del Vino
    Alberto García

    Biography

    Head of Digitalization and Taxation at the Spanish Wine Federation. He promotes the digital transformation of the sector through collaboration between wineries and technology companies.

    Sessions

    11:00h
    Round Table | . Macrotrends

    Artificial Intelligence at the Service of Wine

    Alberto García
    Alberto García Federació Española del Vino Digitalization Speaker
    Javier Marco
    Javier Marco Bodegas y Viñedos Pradorey Chief Digital Officer (CDO) Speaker
    Andrés Saénz
    Andrés Saénz Orisha Agrifood Marketing Speaker
    Carlos Tarragona
    Carlos Tarragona Spectralgeo CEO Speaker
    Margarida Ripoll
    Margarida Ripoll Revista Arrels Journalist Moderator

    2026-02-02 11:00 2026-02-02 11:45 Europe/Madrid Artificial Intelligence at the Service of Wine Digital tools enable the wine sector to work more efficiently and competitively in an environment full of challenges. Artificial intelligence, which drives the digitalization of processes from the vineyard to commercialization, has become a new ally in achieving a true transformation of the sector. The climate emergency, new commercial challenges, and the complexity of modern logistics processes all demand innovative solutions. How can digitalization in the sector be promoted? What results are being seen in companies already working with artificial intelligence? What are the main barriers to accessing digitalization? Is digitalization for everyone? Auditorium
    Mon 2
    11:00h - 11:45h Auditorium Free
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